L-R: Anirban Lahiri, Arjuna Award winner ace Indian golfer and Mahesh Lingareddy, Founder and Chairman Smartron.
After Sachin Tendulkar, Smartron, India’s first global OEM and IoT brand, has added ace Indian golfer Anirban Lahiri as a brand endorser, to give it a sporty edge in the competitive market. The association will see Lahiri working closely with Smarton to represent the brand and its products at a global stage. Smartron has signed a 5-year contract with Anirban to endrose the brand at a glogal stage. In return Smartron will sponsor for all his tournaments and will support Anirban as he continues his journey of making India proud at a global stage.
A global legend, Sachin Tendulkar is also working with the company from his early days as a brand ambassador and strategic shareholder.
With this association, Smartron wants to bring alive Indian stories at the global stage from all walks of life, which is in line with Smartron’s vision of leading the effort to put India on the innovation map of the world through its powered tronX platform and ecosystem, said an official press release.
|L-R: Anirban Lahiri, Arjuna Award winner ace Indian golfer and Mahesh Lingareddy, Founder and Chairman Smartron.|
Lahiri is doing great in his performances. He is the first from his country to play in Presidents Cup.In the last few years, Anirban has made the place for himself amongst the top golfers in the world and is maintaining that in a proper way. The Arjuna Award winner Anirban Lahiri is the highest-ranked Indian golfer in the world. He was No 75 at the PGA Championship in 2017. Also he has 20 professional wins to his name.
Commenting on the partnership, Mahesh Lingareddy, Founder and Chairman, Smartron said, “We are delighted to welcome Anirban to the Smartron family, yet another Indian story that has been making global headlines. Anirban has gained a lot of popularity outside India as well including USA and Europe and makes a strong fit with Smartron’s brand promise of an Indian technology company with global ambitions. He represents ‘a pioneering spirit’ and ‘self-confidence’ with ‘Indianness” which is core to Smartron’s brand ethos.”
“I am excited to be partnering with Smartron, an innovative India based tech giant with a global vision. Was very impressed with the products, tronX platform, the whole ecosystem they are building and ideas for the future”,Anirban Lahiri said about the partnership.
The association will see Anirban working closely with Smartron to represent the brand and its products at a global stage.
Smartron was founded with a vision to build India’s first true global technology OEM brand that is ‘Designed and Engineered’ in India for India and the world. Smartron developed and introduced a very unique and innovative tronX™, an AI powered IoT platform offering highly intelligent, personalized and seamless experiences, services, and care through range of next generation smart devices, things and systems targeting personal, health, home, education, enterprise, infra, agriculture and energy verticals. Smartron is also leading the efforts to build a robust product ecosystem around tronX™ under “powered by tronX™” program.